When Lowe’s Home Improvement decided to launch their new Pinterest account, the question that was asked of us was how? How can we get people to follow us on Pinterest? Using traditional print media and some out of home, we developed a campaign that was not only engaging but very effective. We were able to bring the idea of “pinning” your favourite products in a way people can relate to. We can honestly say that print is not gone. Lowe’s saw a huge increase in followers and subsequently a large number of “pins”.