Lowe’s Canada

Spring Means Lowe's

Spring is a crucial selling season for the home improvement sector. It’s when consumers are getting the itch to get outside and start any home improvement projects. Our strategy was to position Lowe’s as “the” destination for your spring Home Improvement needs. We positioned Lowe’s as the store that’s synonymous with spring, offering everything customers could possibly need to get the most out of the season. When it was time to think about Spring, we wanted the consumer to think Lowe’s. Simply put “Spring Means Lowe’s”