Last year in Canada, 66 people were killed or seriously injured as the result of trespassing on railway property. So, in light of that, The City of Windsor and Transport Canada, asked TANGO to develop a campaign to help build awareness and educate residents of Windsor around train safety – not to be a statistic. To make it interesting and engaging for people of all ages, we created a mascot “Cris Cross” to help tell the story in an entertaining and catchy way. A song was written, music was scored and illustrations were created to support the messaging across print, OOH, digital and web.
This campaign took home a Gold Hermes Creative Award.