There’s more to just selling a product. Sometimes you just need to sell yourself. This Volkswagen Fleet Sales campaign does just that. Focusing on “who they are” and “what makes them different” – simplifying the buying process through customer-centric solutions and services. We developed a series of ads, that in a clever way, told the VW Fleet Sales story by making the stressful vehicle buying process feel more like paradise.
This campaign took home a Gold Hermes Creative Award.