At TANGO, we prioritize connecting YOU with your audience at the right time, in the right place, and within your budget. We take a client-first approach, focusing on real results, not corporate mumbo-jumbo. By diving deep into your business, we uncover what makes your brand unique, building media strategies rooted in authentic insights. Using the latest tech, we deliver fast insights, precise targeting, and clear results to help your business win.
MEDIA CAPABILITIES
BUYING AND PLANNING CAPABILITIES
- Programmatic Display
- Broadcast
- Out of Home
- Paid Social
- Google Paid
- Search/Retargeting
- Direct Mail
Our media planning and buying approach is channel-agnostic, focusing on what’s relevant to the target audience—their expectations, media behaviors, and consumption habits. Once we understand these factors, we create and execute integrated traditional and digital media plans that maximize consumer impact. Each media channel has its nuances, and through our expert team and industry network, we craft and manage highly effective omni-channel campaigns.
OUR APPROACH
TO MEDIA
Our approach to identifying key target markets/audiences and how we reach them is similar to the strategic planning process:
We start by consulting with you to understand your Foundation’s needs, objectives, and target audience. Using trusted data from sources like IAB, eMarketer, ViviData, and Nielsen, we analyze how your audience consumes media. Key factors include media preferences, time spent, device usage, and how behaviors vary by demographics. We also consider lifestyle and attitudes, ensuring our analysis captures the full scope of consumer habits.
Media spend is based on Audience Research, identifying where your target spends their time. We then create a media plan that considers objectives, timing, and market dynamics. For long-lead media like out-of-home, early planning is essential. Once approved, we manage buying, negotiate with suppliers, and ensure timely ad placement. Digital media can be managed through platforms like Meta, TikTok, LinkedIn and Google.
Measuring campaign performance is crucial at both the holistic and media levels. We leverage analytics across platforms and provide custom dashboards for easy monitoring and full transparency, allowing us to track performance and budget pacing effectively. Regular reconciliation ensures spend aligns with budget, while key metrics (impressions, CTR, conversions, ROAS, etc.) are monitored to optimize results and make ongoing recommendations for improvement.
CLIENTS
One of the standout aspects of working with TANGO is their exceptional communication and collaboration skills. They took the time to truly understand our brand's goals and values. Throughout the entire process, they kept us informed, sought our feedback, and welcomed our input. It felt like a true partnership, and our ideas were always valued and incorporated into the final product.
John S.
VP Marketing
I have worked with Tango for many years, and believe the team has the creative inspiration and insight needed to persuasively communicate brand and retail strategies across media. Tango has the unique combination of a boutique approach backed by years of top brand agency and client experience - you get the best of both worlds.
Sonny K.
Sr. Director Marketing
TANGO is our advertising agency of record and their amazing team of talented creative people have helped us tell our story. Great to work with . . . . and they have become trusted collaborative partners and a welcome extension of our tourism team.
Gord O.
CEO
The team at Tango took the time to really learn about our services and the population we serve and created a meaningful brand for us. They are a very creative and effective brand steward for our agency. Always responsive to our requests and changing needs.
Lori K.
Executive Director
Helped create our brand at Growtec, pleasure working with the Tango team. Very persistent, which helps keeps up on track! Also, helped create promotional material, videos, website, trade show designs, etc...
Freddy S.
CEO
One of the best in the business. Highly recommend!
Eric V.
Associate Athletic Director
The partnership between Tango and Caesars has yielded remarkable results in a short period of time. Their cooperation has led to significant growth and both parties are optimistic about the future of their relationship.
Tim T.
Director of Entertainment