Autodata Solutions

Powering the automotive ecosystem

Autodata Solutions is a software development firm specializing in creating software tools and resources for the automotive industry. As a provider of automotive merchandising and sales solutions, they have established a high standard in the industry for creating and managing digital experiences for businesses. Autodata reached out to TANGO to help rebrand their company. TANGO conducted comprehensive research, including both quantitative and qualitative methods, to help reposition the brand and define its voice. The rebranding effort included a complex rewrite of Autodata’s mission, vision, and core values, as well as a new corporate identity and a complete revamp of the company’s website.