Entegrus

Peak Saver Campaign

Let’s face it, few people would say yes when asked “can we put a switch on your air conditioner so we can control it from afar?” They will, however, be intrigued by the opportunity to save money, exactly 10% off their monthly energy bill. Working with Suede Productions, we wanted to create an illustrated campaign that celebrated the possibility of 10% more in our daily lives. Through fun, cheeky illustrations, the approachability of this campaign led to a successful launch of the Peak Saver Energy program.