Human Kinetics Department

The University of Windsor saw a growing job market in the Sports Entertainment industry in Ontario and decided to modify their Kinesiology Major to cater to students interested in Sport Management programs. TANGO was hired to create a recruitment and awareness campaign that was specifically aimed at key geographic regions and a specific age and interest group. The campaign was designed to be laser-focused in order to effectively reach its target audience.

TANGO created a laser focused recruitment/awareness campaign that was strategically targeted not only on key geographic regions but also on a particular age and interest segment.

Client: University of Windsor