Volkswagen of America
More in every drive.
Striving to gain brand recognition within the Fleet industry, Volkswagen Fleet engaged our services to develop a new brand positioning that leverages not only the products they support, but the services they provide to their clients. More in Every Drive represent the culmination of best in class products and service to the Fleet industry – simply put, you just get more out of VW Fleet. The campaign started with a Direct Mail inviting Fleet Managers to take a test drive on our newly revised website – which we helped build with our friends from AutoData. All traffic to website was driven by a unique and engaging print and digital campaign.