The Growtec project was a comprehensive rebranding effort for TANGO, a family-owned and operated greenhouse supplier business in Ontario. The company prides itself on serving a wide range of clients, from small family growers to expansive greenhouse operations, by providing cutting-edge technology and products in the hydroponic and greenhouse industries.
To achieve their rebranding goals, TANGO conducted both quantitative and qualitative research to reposition Growtec and discover its brand voice. This exercise involved a complex process of rebranding and rewriting the company’s mission, vision, and core values, as well as creating a new corporate identity and completely overhauling their website. The result of this effort was a refreshed and more effective brand image that better reflects Growtec’s values, offerings, and unique position in the market.