My Happy Place

Tango was assigned the responsibility of devising a summer campaign aimed at revitalizing the tourism industry following an extended shutdown. They introduced the ‘MY HAPPY PLACE’ initiative, designed to have broad appeal, drawing in both residents and visitors from outside the region. This immersive and unified brand was rolled out for the duration of the summer, encouraging people to explore the offerings of Windsor, Essex County, and Pelee Island.

Client: Tourism Windsor Essex Pelee Island
TWEPI, Tourism Windsor, Tango Creative Group, Tango, Windsor, Advertising Agency

“Whether you already know your happy place or you’re still finding your happy place, there are so many things to see & do in Windsor Essex Pelee Island that are sure to put a smile on your face” said Gordon Orr, CEO of Tourism Windsor Essex.

“My Happy Place will encourage visitors and locals to share their happy place and favourite places in Windsor Essex, or to discover new places that they may not have heard about or visited in the past.”