The Memorial Cup is one of the most prestigious and time honoured events in Canadian Hockey. Windsor was the proud host for 2017. We were asked to help market this once-in-a-lifetime event and we were happy to put our skills to the test. The award dates back to 1919, with plenty of history to draw from. The custom graphics and font treatment paid homage to the past with a classic vintage style. Event videos, arena graphics, and print/digital advertising assisted with promotion and ticket sales.