Movati Athletic

Do What Moves You

Movati Athletic is a state of the art fitness club offering a wide range of amenities and activities geared to make their members feel welcome, comfortable and healthy.

TANGO created a cross platform brand strategy where every touch point was designed to connect the prospect to the member experience. The overall theme of the campaign was based off the name “MOVATI” which means to “propel” or “move forward”. Using this as the base for the creative strategy we developed “DO WHAT MOVES YOU”. We started by asking the question – What moves you? Maybe it’s laughter, love, adventure, or passion to be better. Whatever it is, MOVATI’s goal is to get you moving.